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St. Petersburg, Professor Kachalova St., 7, Melnik Business Center
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4U fitness

It was before our time:
  • registered social media
  • posting
We did:
  • Launching an advertising campaign to pre-sell season tickets;
  • Further attraction of users to the club;
Solutions and results:
  • Offered the audience to book a season ticket at presale value. Since the club is not a network club, we had a binding to a certain geography: Rybatskoe and Obukhovo (St. Petersburg). We made a breakdown of the gender and ran ads in "VKontakte" to the audience with relevant interests: sports, fitness.
  • Result: cost per lead of about 220 rubles.
  • Instagram result: 300 rubles.
  • After the opening of the club, we ran similar ads for selling subscriptions. The average cost of a lead was 240 rubles.

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