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Cybersports

Packaging and comprehensive promotion of cybersports themes

Guaranteed club occupancy of 80%

Lab322 started promoting its first eSports project more than 2 years ago - our task was to create a queue at the entrance and ensure full seating in a computer club with 55 seats, opened by franchise. In situations like this, when there is no time to recruit the target audience for a long time and gradually bring in customers, as daily downtime incurs losses on rent and salaries for the club employees, we decided to start promoting a month before opening so that from the very first day the customer would get the necessary number of players. We developed promotions that work with maximum efficiency; we launched non-standard channels of promotion; we made the necessary tests and identified the most working mechanics.

The experience we gained was confirmed with the next club and other cyber projects, both offline and online. At the moment we are promoting several clubs in St. Petersburg, Moscow, Perm and Astrakhan and are ready to demonstrate our expertise on your project as well.
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Lab322 Marketing Agency
г. St. Petersburg, Professor Kachalova St., 7, Melnik Business Center
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