It's equally important for large and small businesses. Even as a very small organization, you cannot neglect the way in which you reach your audience - your image is, above all, the communication of your values to the consumer. The unique image you create contributes to your recognition and reputation. A set of branded elements directly builds an association with the firm, no matter where they are located. Even if there are hundreds of thousands of similar companies in your segment, a corporate identity will help you to set yourself apart from the competition and create enduring associations with your brand.