Lab322 marketing agency carries out design of confectionery products packaging.
Lenco company is a Russian producer of confectionery products for all tastes: from everyone's favorite caramel on a stick to children's sets of different sweets. Lenco company is a regular customer of Lab322 agency design services.
We have already lost count of the number of created packages and showboxes - from individual packages for each sweet to the entire lines, united by a single concept and style! In our packages rice balls in chocolate turn into living human beings, each jar of jam has its own character-fruit, and usual croissants due to designer's package become more than ever a stylish product! We do it all understanding the needs and goals of business: today, when visual images are everything, a child's hand will not reach for a candy in a boring wrapping, and an adult prefers to surround himself with stylish things - even if it is an ordinary croissant or wafer tube wrapping! Packaging design is creative and analytical at the same time. For some product categories it is important to keep the images the consumer is used to, while for others you can let your imagination run wild and do something really creative to make the customer's eyes stop at your packaging for sure.