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St. Petersburg, Professor Kachalova St., 7, Melnik Business Center
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Social media

Lyubogorye. All-season resort

It was before our time:
  • Inactive social media
  • Sluggish application flow from social media
  • Lack of channel analytics

We did:
  • Built a promotion strategy, broke down by channel, built a forecast for each channel.
  • Repackaged social media
  • Developed attractive promotional offers
  • Analyzed the quality of processing requests
  • Installed and configured AMO CRM, regulated the work on CRM
  • Adjusted the process of processing requests
  • Launch targeting advertising
  • Setting up call-tracking
  • Launched contextual advertising

Result:
  • Promotion of the main advertising messages: family vacations in the country house, vacations at the ski resort, a platform for corporate events, a platform for the weekend with friends and families.
  • When conducting a targeted regular advertising campaign increase in subscribers to the group "Vkontakte" is about 500-1000 people per month, including organic growth. The cost of the booking request with targeted advertising - about 400 rubles. The cost of a call from contextual advertising - an average of 218 rubles.
  • The growth of the audience in Instagram with an active advertising campaign - about 1000 people a month.
  • Monthly analytics on the effectiveness of each channel, working out a forecast for profit and advertising budgets for the next month.
  • You can find the communities at https://www.instagram.com/lubogora and https://vk.com/lubogora.

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Lab322 Marketing Agency
г. St. Petersburg, Professor Kachalova St., 7, Melnik Business Center
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