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St. Petersburg, Professor Kachalova St., 7, Melnik Business Center
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M16 Group

Agency Lab322 performed a full range of work on the complex development of the project.

Step 1.
Analysis of competitors and finding your own individual idea.
Analysis of competitors showed that there are no real estate agencies, which would qualitatively lead their subpages on the Internet and bring the audience not only selling content, but also benefit. A content strategy and rubric was developed, allowing to attract not only buyers "here and now", but also to warm up the audience for the future through expert content.

Step 2.
Generating customized content.
Besides professional staff photo-sessions and content from the company's events, Lab322 agency developed a scenario for a series of videos, as well as filmed and edited them. In the end the M16 company got around 20 clips revealing the main services of the company, answering the most popular questions from the customers and some clips with informal content. These clips were used in postings and advertisements.

Step 3.
Running targeted ads.
Launch of advertisements for various objects with the price ranging from 5 to 85 million rubles. The cost of an application with targeted advertising ranged from 700 rubles.

Step 4.
Organization of automatic lead generation.
Lab322 agency has come up with mechanics to collect applications from the regions by means of webinar with experts which allows to generate daily applications for purchase of real estate in St. Petersburg. Separate publishers and a banding were developed, an email chain was developed, and a special program was integrated to allow the mechanics to be implemented 24/7.
To learn more about the company's activities, click here

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Lab322 Marketing Agency
г. St. Petersburg, Professor Kachalova St., 7, Melnik Business Center
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