The following work was done as part of the project:
Making edits to the site to increase the conversion rate of the landing page;
Setting goals for the site;
Story-production;
Launch contextual advertising;
Launch targeting advertising.
Result:
The cost of a lead for the purchase of elite real estate (up to 500 thousand rubles per square meter) in Moscow with targeted advertising from 1,200 to 1,900 rubles.
The average cost of a lead for a business-class apartment in St. Petersburg - 900 rubles.
The cost of conversions in contextual advertising in Yandex with РСЯк on 7 rubles, with search on 311 rubles.