Polyclinic 107

St. Petersburg State Budget Health Care Institution "City Polyclinic #107" is one of the largest outpatient polyclinics in the city.

It was before us:

Nominally registered social media;
High volume of negative reviews offline.

The challenge:

To do a drastic job on the reputation of the outpatient clinic:
Redirect feedback and complaints from offline to online and come up with a system for handling feedback;
reduce the percentage of negative feedback;
to get clients for paid services of the polyclinic;

The following work was done as part of the project:

Developing a communication strategy;
Involvement of existing patients in social networks.
Development of corporate identity for social networks of the Polyclinic and design of points of contact with patients;
Development of a content plan;
Setting up a chat-bot in "Vkontakte";
Creating a system for processing feedback;
Photo/video production;
Creation of a presentation for the commercial department;
Launch targeting advertising;
Photo session and survey of all employees as part of improving the image of the Polyclinic;
Regular interviewing of doctors on various topics, creation of video clips. Thus - improving the image, indicating expertise, informing the population about the upcoming familiar events in the Polyclinic.
Creating a new website taking into account the specifics of the institution and using all the necessary systems to protect personal data;

Result:

+1500 thousand new subscribers in the first 3 months of operation without running targeting ads;
Decrease in negative feedback by 20% in six months;
Recognition of the social networks of the Polyclinic as the most active and attractive among the state institutions by the Head of the Krasnogvardeyskiy district;
high activity of the audience;
cost of application for pool services 313 rubles;
new website;
modern image of the Polyclinic.