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St. Petersburg, Professor Kachalova St., 7, Melnik Business Center
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OLTU U | Store professional cosmetics

It was before our time:
  • The idea of creating an online store of professional cosmetics
We did:
  • Naming
  • The logo
  • Corporate identity
  • Creating social networking
  • Creation of advertising layouts
  • Promotion of
  • Launch targeting advertising
  • Working with bloggers
  • Story production
  • Photo production
Result:
OLTU U is a store of professional cosmetics for hair. The creators of the store are aimed at quality and even soulful customer service, individual approach, as well as a list of brands that are not available in other similar stores.
Based on these data we had to come up with a brand name. According to the owners' idea it should be something abstract, but at the same time making sense and without the usual in this area words lash, nail and other names. The main question was how well-sounding such a word could be for a female audience, which is very basic. First of all we went through all foreign analogues of the words "beauty", "tenderness" and "woman" in such unusual languages as Basque and Albanian. It sounded good, but it was too simple.
All to you, meaning "all to you" turned into an abstract OLTU U and fully responded to the client's request.
The brand logo embodied the three components - skin, hair and nails, and the curves inside the logo It is the bright color of a bright future, nostalgia and creativity. Any shade of lilac creates a very mysterious feeling of mystery and enigma.
At the moment the company pages are interesting resources, with relevant live content and a growing target audience.

Our client's video review

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г. St. Petersburg, Professor Kachalova St., 7, Melnik Business Center
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