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St. Petersburg, Professor Kachalova St., 7, Melnik Business Center
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PromStroyLes

SMM-promotion for a construction company.
"Promstroyles" has been building wooden houses in St. Petersburg and the region, in Moscow, all over Russia and beyond for more than 20 years. The company also builds houses and elite communities in Austria, Germany, Holland, Norway, Sweden and other European countries.

Objective:
  • To test the possibility of obtaining customers from social networks;
  • A stable flow of applications "at least 1 lead per day".
Work performed:
  • building a content plan;
  • regular posting;
  • launch of an English-language targeting advertising campaign on premium homes in Switzerland;
  • launch of targeting campaign for economy class houses in St. Petersburg and Moscow;
  • launch of a targeting campaign for premium homes in St. Petersburg and Moscow;
Results:
  • cost of application for Switzerland 600 rubles.
  • cost of demand the premium segment on St. Petersburg and Moscow - 880 rubles.
  • the cost of the order the economy segment of St. Petersburg and Moscow - 171 and 228 rubles, depending on the audience.
  • during the test period we received 68 leads with an average price of 352 rubles per request.

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