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St. Petersburg, Professor Kachalova St., 7, Melnik Business Center
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Stocker

It was before us:
Stocker's company name was 1C-based warehouse automation systems.

We did:
  • Logo
  • Corporate identity
  • User manual design
  • Mobile application design

Result:
While working on the corporate identity idea, we began to speculate on how we could portray simplicity and order, which is what any warehouse strives for. The main challenge was to get away from the typical "warehouse-box" connection, but to demonstrate ease of storage, ease of movement and logical processes. Starting with the Rubik's cube and the Mendeleev table, some of the most familiar images of order, we unexpectedly found in our minds something that strikingly accurately demonstrates the arrival of the new, then storage and, with proper management, easy disposal. That's Tetris. Our corporate identity was built on just that.Developing a logo was the first step in developing a corporate identity. The first letter of the name - S, perfectly composed of two elements of the familiar game. Like the entire corporate identity, the logo also has the dynamics - folding, it turns into a rectangle.Development of corporate identity in gray and yellow color scheme was chosen by the designer almost immediately by us for obvious reasons: yellow demonstrates the vigor of the campaign, gray - the stability. At the same time, the combination of these colors has become almost traditional for technology companies.

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