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St. Petersburg, Professor Kachalova St., 7, Melnik Business Center
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Vsem fitness

It was before us:
  • Inactive social media
  • Tasks:
  • Adjust the flow of applications from the Internet;

We did:
  • A consistent posting style;
  • regular posting;
  • setting up targeting advertising;
  • contextual advertising setup;
  • reputation management on review sites;
  • analytics for each channel;

Solutions and results:
  • #vsemfitness is one of Lab322's most mature projects - we've been together for 3 years.
  • The main emphasis was on the lead-magnet campaign, the essence of which was "2 visits to a fitness club and a massage for 500 rubles. The campaign was strictly tied to the geo, so we segmented the audience within a radius of 5 km from the club by gender and age. The previous performer was making requests for 300 rubles, we had the task to reduce the cost of the lead and not to lose volume. At the moment we collected 369 leads for 193 rubles.
  • We also tuned advertising to parents in the right geo. The club has several children's offers: swimming pool, acrobatics, dance and boxing. The average cost of the application - 388 rubles, the largest volume of applications received by the swimming offer - 43% of all the leads. First there was posting, then we started to promote children's sports, set up targeting and also took a third branch of a fitness club for promotion.
  • At the moment the promotion of adult direction takes place in "Vkontakte", the cost of the application from 250 rubles for a subscription.

Our client's video review

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Lab322 Marketing Agency
г. St. Petersburg, Professor Kachalova St., 7, Melnik Business Center
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