Phone
St. Petersburg, Professor Kachalova St., 7, Melnik Business Center
Email
Address
Social media

Colizeum Komenda computer club

It was before us:
  • Preparing to open a computer club franchise
We did:
  • developing a general promotion concept, creating a content strategy;
  • development of a content plan;
  • registration and packaging of social networks;
  • launch of targeted advertising even before the opening of the club;
  • registration, promotion of YouTube;
  • creation of the site with the possibility of booking;
  • the launch of contextual advertising;
  • registration of the club on maps and directories;
  • production: photo shoots and videos;
  • regular posting, working off comments, interaction with the audience;
  • creation of own memes and game mechanics;
  • creation of mailing lists to warm up the audience;
  • Development of unique contest mechanics.
Result:
  • Monthly +1500 people growth in the publique in "VKontakte" at the launch and building up the customer base
  • regular 80% load of the club (55 places)
  • Surpassed all Russian clubs by activity and audience growth in social networks as of summer 2019
  • cost of a subscriber from 6 rubles.

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