Maintaining a selling blog in Yandex.Zen

Maximum audience attention with minimal investment? It's possible. Agency Lab322 offers the service of promotion in Yandex.Zen for business. We will create a successful marketing strategy, bring clients and retain them, set up the flow of organic traffic from the blog to the main site.

Maintaining a channel and advertising in Yandex Zen. Is Yandex Zen useful for business?

According to Yandex.Radar as of November 2020, the daily audience of the platform was 19.8 million people, and the monthly audience was 56.8 million. The feed is read by motorists, housewives, professionals, business owners, students and retirees. It's enough to look at the list of the top channels to understand that the platform is suitable for the promotion of almost any product.

The service shows articles only to a loyal audience already interested in the topic of the blog. Algorithms analyze users' actions and form their feed from the publications they want to see.

Blogging on Yandex.Zen will be equally useful for companies with complex, expensive products and for businesses promoting consumer goods throughout the country. The platform's format allows for several tasks:

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Attracting new customers.

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Building a complete cycle of communication with the audience.

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Getting to know the product.

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Getting live traffic to the site.

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Image Enhancement.

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Demand creation and sales promotion.

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Increasing the number of leads

The success of promoting a business via Yandex.Zen depends on the right direction and engaging, interesting content. Lab322 has a whole team of specialists working on the creation of a blog: a marketer, a copywriter, a designer, an account manager. We take on all the tasks of setting up, maintaining, and promoting the channel.

What are we doing?

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We analyze our competitors.

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Draw up a promotion strategy.

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Create a positioning and define the Tone of Voice.

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Writing a content plan.

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Form a channel and a personal link.

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